Weekly SMIK Signal

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AI and advertising news, sent by email every Monday and published here monthly. Each issue covers five stories and lists its sources.

Read the guide: ChatGPT Ads in India

  1. No. 10

    Ask ChatGPT What to Eat for Under ₹100. KFC Just Bought Its Way Into the Answer.

    • A Location Data Company Just Bought Foursquare. That Sentence Would Have Sounded Insane in 2018.
    • There Is Now a Public Directory of Every AI Bot Crawling Your Website
    • Meta AI Can Now Optimise Your Ad Campaigns on Its Own. Nobody Asked It To Stop There.
    • California Wants Every AI-Generated Actor to Wear a Label

  2. No. 09

    The Hugging Face Break-In Wasn’t a One-Off. Two More Labs Have Admitted the Same Thing Happened to Them.

    • Meta Is About to Beat Google at Its Own Game
    • Amazon Just Started Selling Ads Inside ChatGPT
    • LinkedIn Is Quietly Drowning in Fake AI Content, and Even LinkedIn Admits It
    • The AI Music Tool Everyone Sued Just Got the Labels On Its Side

  3. No. 08

    Grok Just Shipped Fully Agentic Ad Campaigns.

    • A YouTube View No Longer Means Someone Watched. It Means Someone Pressed Play.
    • The Company That Helps You Cheat on Homework Just Ran an Ad Telling You Not To.
    • Google and Microsoft Just Turned AI Max On by Default. You Didn’t Get Asked.
    • Sponsored Ads Inside ChatGPT Answers Went From 6% to 24% in Two Months. In One Category. Measured by the Company Selling You the Data.

  4. No. 07

    ChatGPT Ads Are in India.

    • Your Organic Traffic Is Down 10%. The People Still Showing Up Are Worth More.
    • Google Will Start Generating New Footage for Your Video Ads. You Have Until September 4 to Say No.
    • 65% of Shoppers Say They’ll Use AI This Festive Season. 8% of Retailers Say They’re Ready.
    • India Is About to Spend More on Festive Shopping Than Last Year, and Feel Slightly Better About It

  5. No. 06

    ChatGPT Ads Just Landed in 31 More Countries. Today.

    • Remember Time’s Ads That Only AI Could See? Perplexity Just Called Them Cheating.
    • 70% of Agencies Haven’t Raised Prices Since AI Made Their Work Faster. Guess Who Kept the Savings.
    • Meta AI Can Now Read Your Client’s Instagram, Ads Account and Gmail at the Same Time.
    • A 10-Year-Old Built a Cardboard Cockpit at Home. IndiGo Turned It Into Their Best Ad of the Year.

  6. No. 05

    Meta Stopped Asking “Who Should See This Ad?” and Started Asking “Who Should See This Creative?”

    • 80.7% of Indian Brands Are Invisible to ChatGPT. Here’s the Number That Should Worry Every Marketing Team.
    • ChatGPT Ads Just Left the US. Five Countries at Once.
    • Roku Now Has a 24/7 TV Channel Where Nothing Is Real. Including the Ads.
    • This Year, Nobody Wanted to Talk About the Flag

  7. No. 04

    New Data Says Your AI-Generated Ad Is Boring People. Literally the Word They Used.

    • IndiGo, Zepto, and BookMyShow Just Got Caught Being Sneaky. Here’s the Receipt.
    • Your Campaign Peaks on Launch Day. Your Audience Never Agreed to That Schedule.
    • There’s a Version of the Internet Right Now That Only Robots Can See. It Has Ads.
    • Pinterest Bet the Company on People Wanting AI to Shop For Them. The Numbers Just Came In.

  8. No. 03

    You Can Now Buy From D2C Brands Without Ever Leaving ChatGPT.

    • WPP Just Handed an AI Agent the Keys to Its Ad Budget.
    • 70% of Teams “Use AI.” 88% Still Need a Human to Clean Up After It.
    • A Brand Used AI to Pose a Model the Way She Never Actually Stood. She’s Suing.
    • Europe Just Told Every Chatbot to Introduce Itself.

  9. No. 02

    You Can Advertise in Google’s AI Mode. You Still Won’t Get Cited 88% of the Time.

    • Google Just Made “Made With AI” Mandatory on Ads.
    • ChatGPT Ads Just Got a Real Dashboard.
    • Google’s AI Overviews Can Now Draw Its Own Pictures.
    • GA4 Quietly Added a Channel Just for AI Traffic.

  10. No. 01

    2,000+ Brands Are Already Buying Ads Inside ChatGPT.

    • Google Just Airdropped Its Entire AI Ad Stack Into India.
    • 90% vs. 30% - The Stat That Should Worry Every SEO Deck in the Building.
    • Amazon’s New Ads Let You Shop By Just... Talking to Them.
    • Meta Quietly Rebuilt Its Entire Creative Pipeline.

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